3 Steps to Organizing Your Book Marketing Strategy

I'm in the throes of marketing my indie book Second Death. If you have a book, you should be in the throes of marketing yours. If not, get to it!

Easier said than done, right? The problem I have with marketing my book is the plethora of choices. Good advice on marketing is everywhere on the net. I'm getting overwhelmed just thinking about it. Here are some ideas that help me when the embarrassment of riches threatens to unhinge my mind.

  1. Stroll through the web and find good ideas. Don't worry about implementing them right now. One place to start is my StumbleUpon list. Save the links to the sites that seem promising. Personally I need something to jog my memory, so print off one page of the site.
  2. Organize what you've found. I sort the printed out pages into categories–blogs, communities, services, etc.
  3. Create your marketing plan. I debated about making a formal plan, but in the end, what's most useful to me is a list. I listed all the sites and services, and what I needed to do at them. Then I indicated how often I needed to do each step. Blog at this site once a week, drop in on that community daily for 15 minutes, freshen my Amazon author page monthly, for example. I transfer these items to a calendar so I know what to do when.

Try it and see if it reduces marketing head-spin. Let me know how your efforts work out!


  1. You’re right. It comes down to making a calendar and budgeting your time. I’m going to go do that now…. thanks for doing this, Donna! Sometimes, all we need is a quick, gentle nudge. This is very useful.


  1. […] I am these days. My sales are pretty pitiful (like a couple of sales a week or less), despite a regimen of marketing and participating and trying to get my name out there. I’ve put out a collection of stories, but […]

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