5 Ways the Book Marketing Challenge Blew My Mind

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I already loved marketing when I started the Book Marketing Challenge under the amazingly organized and inspiring D'vorah Lansky. I was excited, thinking I'd learn a few new techniques, maybe a new angle on what I already knew, and move on. After all, I've published three fiction books already.

But the Challenge blew my mind. Here's how:

1. Lists are Gold, Jerry! Gold!

I knew lists were important, but I had no idea just HOW important. They really are gold. I had no idea there were so many ways to build the list. I've had a subscription to AWeber for over a year now, but never knew quite what to do with it. Sister, I do now!

2. Teleseminars Rock!

Oh, Lynne Klippel, I love you, you with your gorgeous view from your porch in Ecuador! I have to confess, as soon as I saw Lynne's session, I was obsessed with teleseminars. I took her course and got just a bit distracted from the Book Marketing Challenge for awhile. Last night I held the second of four sessions of the beta-test of my webinar, “Maximize Your Marketing Impact with a WordPress Website,” and I'm loving it!

3. Kindle Possibilities Are Endless!

My second crush I'm confessing to here (no, third, because I include D'vorah) is Kristen Eckstein. I had no idea I could do so much with my Kindle books. I'm taking her series now, and it's exciting too.

4. Nonfiction is Awesome!

I've always been a researcher; after all, my master's is in library science. I decided at the beginning of this Challenge to put aside my fiction for awhile and focus on nonfiction. I'm having a blast!

5. Woman Power!

(I am really not an exclamation point person, but this Challenge forces me to do it, because I'm so excited about it.) I'm thrilled to see so many women speakers and participants in this Challenge. No offense, guys, but I'm so happy to see women taking charge of their lives and careers in such creative ways.

Thank you so much to everyone for making this the best money I ever spent on continuing education! (Yeah, that deserves one last exclamation point.)

Do you agree? Comment on your experiences below.

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  1. The lists are the key, aren’t they? Now, to find the time to work on them!

  2. Vickie Newman says

    Hi Donna, I love your post because your enthusiasm shines through. You hit on some great points that I’ll keep in mind as I re-read our materials. Would also love to hear more about your webinar beta-test, “Maximize Your Marketing Impact with a WordPress Website.” Who knew this could prove so exciting?

  3. Thanks, Vickie! I appreciate that. Glad you stopped by. Feel free to sign up if you want more info on the webinar. Have a lovely day!

  4. Your enthusiasm is so catching! And yes, I’m also turning to non-fiction to augment my novel writing! Looking forward to seeing us all succeed in a big way!

  5. Donna, I love your way of summarizing the juiciest points ;-)Totally agree with you!

  6. You sound rejuvenated. What an awesome feeling. I know you’ll do well.

  7. Yes, wasn’t if amazing how the entire Book Marketing Challenge was run by and for women? There was at least one man participating, but not many more.

    Good luck in building your list. I’ll be focusing on preparing for my virtual book tour.

  8. We may not have been exclamation point people when we started,, but how else can we respond to the Build a Book Challenge except with !!!!!!! Wishing you great success.

    • I know, Christine! It’s so truuuuuuuuuuuuue! Hope your marketing efforts are fulfilling as well.

  9. Donna, you have such clarity in the key points you are walking away with. These strategies will pave roads that will help you reach more readers. I can imagine that your fans love you as you have such a great sense of humor and clear way of stating things.

    • Thank you so much, D’vorah. This has been a very meaningful experience for me, and I’ve really appreciated your working on it.

  10. Hi Donna,
    Yes, I’ve known for a while that the list is key! And I have a list. But it’s not growing! This is my first action step now, to work on that list – which of course involves quite a few other areas. And that should be fun.

    • I really like your attitude, Shirley! I will try to look at list-building as fun too. Best wishes as your work on it!

  11. Sharon Smith says

    I love lists as demonstrated by the three pages of action steps I accumulated during this challenge. You are an expert in your field and that expertise shines through your enthusiasm for putting your goals into action. I hope we continue our friendship on FB.

    • Thanks so much, Sharon! I appreciate you stopping by. I’m so thankful for FB to be able to connect with such like-minded people.

  12. Well, I am an exclamation person and I join you in the excitement! I too have struggled with what to do with my email lists and hope to make some real progress on that. All the best to you!

  13. Your enthusiasm sums up what all of us are feeling at the end of this 30-day challenge. I don’t think it matters if we are caught up or still working through all the wonderful information. What matters it that we were all inspired by one or more pieces of information and the fear has subsided and turned into grateful enthusiasm. Delighted to share the journey and hope that we continue to learn as we go on.

  14. Hi, Donna, Did I catch a Kramer/Seinfeld allusion in your first section, here? LOL!!!!! Thanks for sharing, one writer to another. Let me know if you’d like to guest blog on my site!

    From the BMC Blog Hop! If you put up your FB series or author page, I LIKED yours and would appreciate a reciprocation: https://www.facebook.com/TheSpannersSeriesbySallyEmber or a FOLLOW:http://www.sallyember.com Best to you!

    • Yay! Thanks for catching that allusion, Sally! I wondered if anyone would. I’d love to guest blog on your site. Just say the word! I’ve already liked your Facebook page, and now I’ve followed your blog. This is fun!

  15. Hello Donna, I was able to read the excitement in your words. Yes, the 30 days have been incredible and transformed my life. It has been a real pleasure to meet so many wonderful people from the Author community.

    Feel free to sign up for my newsletter. There link in on the homepage of my website and you will receive a free report about realized wealth and well-being. http://www.jazzyeco.com

    Have a great day.

  16. Donna, thank you for your post. I can feel your excitement through your words. It was a wonderful challenge, and like you mentioned, well worth the cost. I wish you all the best on your author’s journey.

  17. Donna, I share your excitement with the knowledge I’ve gained. Much success on exploring the vast options of marketing.

  18. Hi Donna! Glad to have joined you and all of the other fabulous women (and a few fellows) on this journey. Marketing now sounds exciting…not the drudgery I’d imagined! I’ve also noted quite a few women appear to be of the Boomer generation or older. I was pretty sure most of us would not be spending all of our days golfing, shopping or playing Bingo. So delightful to see so many becoming Authors who are sharing their messages with the world! Three cheers to that!!! Hope we can remain connected.

    • That’s a very interesting point, Jan, about the boomers. I got into self-publishing and marketing because of a job demotion about the time I turned 50, so I’m all about rejuvenation. I bought a copy of your book, by the way!

  19. Yes the challenge was and continues to be a Rewire!! I am going through the material and will probably go through it again and again! What fun!! (!!!!!!!)


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